World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace

Author(s): WIPO | Publication year: 2013

WIPO's World Intellectual Property Report 2013 explores the role that brands play in today’s global marketplace. The Report looks at how branding behavior and trademark use have evolved in recent history, how they differ across countries, what is behind markets for brands, what lessons economic research holds for trademark policy, and how branding strategies influence companies' innovation activities.

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عربي التقرير العالمي للملكية الفكرية - التوسيم - بناء السمعة والصورة في السوق العالمية, (pdf) | English World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace, (pdf) | Español Informe mundial sobre la propiedad intelectual (2013) - Reputación e imagen en el mercado global, (pdf) | Français Rapport sur la propriété intellectuelle dans le monde 2013 - Marques : réputation et image sur le marché mondial, (pdf) | Русский Доклад о положении в области ИС в мире, издание 2013 г. – «Бренды – репутация и имидж на мировом рынке», (pdf) | 中文 世界知识产权报告(2013)- 品牌——全球市场上的声誉和形象, (pdf)

Other editions

عربي (2011) | English (2011) | Español (2011) | Français (2011) | Русский (2011) | 中文 (2011)

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  • Introduction World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace, (pdf)
  • Table of contents World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace, (pdf)
  • Chapter 1: Branding in the Global Economy World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace, (pdf)
  • Chapter 2: The Economics of Trademarks World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace, (pdf)
  • Chapter 3: Branding, Innovation & Competition World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace, (pdf)
  • Acronyms World Intellectual Property Report 2013: Brand - Reputation and Image in the Global Marketplace, (pdf)