Branding and Design Protection Helps Qualy’s Global ExpansionOctober 26, 2017
In a new video, Qualy Marketing Director Tosaphol Suppametheekulwat explains how the intellectual property system has been key to the Thai company’s commercial success, in particular in opening export markets.
Mr. Suppametheekulwat said 60% of Qualy products are sold in Europe, 20% in the United States and the rest in other countries.
Trademarks play a very important role for us in entering very important markets…if we don’t have a trademark, we cannot really sell in the high-end department stores.Qualy Marketing Director
The company, he says, owns about ten trademarks around the world, including in Australia, China, Japan and the United States. “Trademarks play a very important role for us in entering very important markets…if we don’t have a trademark, we cannot really sell in the high-end department stores.”
Trademarks, he notes, are a one-time payment that guarantees business success for many years. “In order to grow your brand, people need to know that you are the original owner of the brand or else anyone will…just copy the product and copy the brand,” he cautions.
Speaking to the WIPO Magazine, Mr. Suppametheekulwat further elaborates how Qualy has put intellectual property at the heart of its business strategy and the inspiration behind each of the company’s unique products.
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