(WO/2007/001247) CONTENT-MANAGEMENT SYSTEM FOR USER BEHAVIOR TARGETING
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| Latest bibliographic data on file with the International Bureau
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| Pub. No.: | WO/2007/001247 | International Application No.: | PCT/US2005/019456 | |||
| Publication Date: | 04.01.2007 | International Filing Date: | 01.06.2005 |
| IPC: | G06F 17/30 (2006.01) | ||||||||||
| Applicants: | YAHOO! INC. [US/US]; 701 First Avenue, Sunnyvale, CA 94089 (US) (All Except US). LIU, Hongche [US/US]; (US) (US Only). MADHAVAN, Anand [IN/US]; (US) (US Only). | ||||||||||
| Inventors: | LIU, Hongche; (US). MADHAVAN, Anand; (US). | ||||||||||
| Agent: | OSTROW, Seth, H. et al.; Brown Raysman Millstein Felder & Steiner LLP, 900 Third Avenue, New York, NY 10022 (US) . | ||||||||||
| Priority Data: |
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| Title: | CONTENT-MANAGEMENT SYSTEM FOR USER BEHAVIOR TARGETING | ||||||||||
| Abstract: | A system including a plurality of web servers configured to serve base content and relevant content to a user system; a set of additional-content servers configured to serve the relevant content to the web servers if units in the user profile match units associated with the relevant content; a parsing server configured to extract the units in the user profile from the base content requested by the user and generate a ranked list of the units in the user profile; and a unit-matching module configured to determine whether the units in the user profile match units associated with the relevant content if the user requests the base content, wherein the web servers are configured to serve the base content and the relevant content if the units in the user profile match units associated with the relevant content. | ||||||||||
| Designated States: |
AE, AG, AL, AM, AT, AU, AZ, BA, BB, BG, BR, BW, BY, BZ, CA, CH, CN, CO, CR, CU, CZ, DE, DK, DM, DZ, EC, EE, EG, ES, FI, GB, GD, GE, GH, GM, HR, HU, ID, IL, IN, IS, JP, KE, KG, KM, KP, KR, KZ, LC, LK, LR, LS, LT, LU, LV, MA, MD, MG, MK, MN, MW, MX, MZ, NA, NG, NI, NO, NZ, OM, PG, PH, PL, PT, RO, RU, SC, SD, SE, SG, SK, SL, SM, SY, TJ, TM, TN, TR, TT, TZ, UA, UG, US, UZ, VC, VN, YU, ZA, ZM, ZW. African Regional Intellectual Property Org. (ARIPO) (BW, GH, GM, KE, LS, MW, MZ, NA, SD, SL, SZ, TZ, UG, ZM, ZW) Eurasian Patent Organization (EAPO) (AM, AZ, BY, KG, KZ, MD, RU, TJ, TM) European Patent Office (EPO) (AT, BE, BG, CH, CY, CZ, DE, DK, EE, ES, FI, FR, GB, GR, HU, IE, IS, IT, LT, LU, MC, NL, PL, PT, RO, SE, SI, SK, TR) African Intellectual Property Organization (OAPI) (BF, BJ, CF, CG, CI, CM, GA, GN, GQ, GW, ML, MR, NE, SN, TD, TG). |
| Publication Language: | English (EN) |
| Filing Language: | English (EN) |
