World Intellectual Property Organization

What Users Say about the Madrid System

More and more trademark owners use the Madrid system to protect their trademarks abroad.

Hear about the experience of IP professionals and decision-makers who use the International Trademark System, and learn why it is a key component in brand management strategies of goods and services exporters.

"We have found in the Madrid system a reliable and quality partnership for our export development strategy" – Cédric Razafintsalama, Marketing Manager, Vidzar [transcript].

Video Interviews – Series 2

What they say:

  • "It has become a standard for us" - Filiz Karasoy, Trademark Expert, Eti
  • "The Madrid Protocol has been wonderful for the US" - Russell Pangborn, Associate General Counsel, Trademarks, Microsoft Corporation
  • "The Madrid system simplified the trademark registration and management procedures" - Süleyman Orakçıoğlu, CEO, Orka Group
  • "It is a great tool for our business!" - Ichiro Morikawa, Senior Manager of Trademark Group, Shiseido
  • "The Madrid system is the most effective global trademark system, for the borderless network era" - Shinji Ina, General Manager of IP Alliance & Licensing Department, Intellectual Property Division, Sony Corporation
  • "It is the way of the future because it’s aligned with where the world is going in terms of business and innovation" - Owen Malone, Director Intellectual Property, Treasury Wine Estates

Videos (please click on the images below to play the interviews):

Eti Video Interview
Eti
Turkey
[transcript]
Microsoft Video Interview
Microsoft
USA
[transcript]
Orka Group Video Interview
Orka Group
Turkey
[transcript]
Shiseido Video Interview
Shiseido
Japan
[transcript]
Sony Video Interview
Sony
Japan
[transcript]
Treasury Wine Estates Video Interview
Treasury Wine Estates - Australia
[transcript]

 

Video Interviews – Series 1

What they say:

  • "A very good tool to keep your budget low for a trademark owner " - Gerhard Bauer, Chief Trademark Counsellor, Daimler AG
  • "I'm very proud that Morocco is member of the Madrid system" - Said Kamal Hajji, Finance Manager, Ingelec
  • "I can encourage all companies to use the Madrid system as much as they can" - Jean-Pierre Maeder, Group Head of Trademarks, Nestlé
  • "Use it! Don't doubt it, just use it!" - Iveta Borisova, Trademark Expert, Sopharma AD
  • "It's a good system, I'm 100% in favor of it!" - Jane Collins, Trademark Expert, Syngenta 

Videos (please click on the images below to play the interviews):

Daimler Video Interview
Daimler
Germany
[transcript]

Ingelec Video Interview
Ingelec
Morocco
 
Nestlé Video Interview
Nestlé
Switzerland
[transcript]
Sopharma Video Interview
Sopharma
Bulgaria
 
Syngenta Video Interview
Syngenta
Switzerland
 

Please note - Flash player 9 or above is required to view these videos.

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