What Users Say about the Madrid System
More and More trademark owners use the Madrid system to protect their trademarks abroad. Hear about the experience of IP professionals and decision-makers who use the International Trademark System, and learn why it is a key component in brand management strategies of goods and services exporters.
Video Interviews - Series 2 
What they say:
- "It has become a standard for us" - Filiz Karasoy, Trademark Expert, Eti
- "The Madrid Protocol has been wonderful for the US" - Russell Pangborn, Associate General Counsel, Trademarks, Microsoft Corporation
- "The Madrid system simplified the trademark registration and management procedures" - Süleyman Orakçıoğlu, CEO, Orka Group
- "It is a great tool for our business!" - Ichiro Morikawa, Senior Manager of Trademark Group, Shiseido
- "The Madrid system is the most effective global trademark system, for the borderless network era" - Shinji Ina, General Manager of IP Alliance & Licensing Department, Intellectual Property Division, Sony Corporation
- "It is the way of the future because it’s aligned with where the world is going in terms of business and innovation" - Owen Malone, Director Intellectual Property, Treasury Wine Estates
Videos (please click on the images below to play the interviews):
 Eti Turkey [transcript] |
 Microsoft USA [transcript] |
 Orka Group Turkey [transcript] |
 Shiseido Japan [transcript] |
 Sony Japan [transcript] |
 Treasury Wine Estates - Australia [transcript] |
Video Interviews - Series 1
What they say:
- "A very good tool to keep your budget low for a trademark owner " - Gerhard Bauer, Chief Trademark Counsellor, Daimler AG
- "I'm very proud that Morocco is member of the Madrid system" - Said Kamal Hajji, Finance Manager, Ingelec
- "I can encourage all companies to use the Madrid system as much as they can" - Jean-Pierre Maeder, Group Head of Trademarks, Nestlé
- "Use it! Don't doubt it, just use it!" - Iveta Borisova, Trademark Expert, Sopharma AD
- "It's a good system, I'm 100% in favor of it!" - Jane Collins, Trademark Expert, Syngenta
Videos (please click on the images below to play the interviews):
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 Ingelec Morocco |
 Nestlé Switzerland [transcript] |
 Sopharma Bulgaria |
 Syngenta Switzerland |
Please note - Flash player 9 or above is required to view these videos.
