The Role of Intellectual Property in Building Brand Value Perception in the Global Market
| Индекс документа | WIPO-ARIPO/SMES/HRE/14/T4A |
| Мероприятия по теме | WIPO-ARIPO/SMES/HRE/14 |
| Дата публикации | 26 ноября 2014 г. |
| English | The Role of Intellectual Property in Building Brand Value Perception in the Global Market prepared by Dr. Leonard Madzingaidzo, Executive Director (Technical), Scientific and Industrial Research and Development Centre (SIRDC) |