Session 5: The Role of Trademarks in the Marketing Strategy of an Enterprise: Introduction to Basic Concepts and Registration Procedures, Why Register your Trademarks, the Management and the Effective Use of Trademarks for Enhancing Competitiveness, Case Studies on Successful Use of Trademarks
| Индекс документа | WIPO/IP/SIN/02/5 |
| Мероприятия по теме | WIPO/IP/SIN/02 |
| Дата публикации | 8 октября 2002 г. |
| English | Session 5: The Role of Trademarks in the Marketing Strategy of an Enterprise: Introduction to Basic Concepts and Registration Procedures, Why Register your Trademarks, the Management and the Effective Use of Trademarks for Enhancing Competitiveness, Case Studies on Successful Use of Trademarks |