Mounting a Public Outreach Campaign: Key Elements: Reaching the Audience: (I) Identifying Key Target Groups; (II) Shaping and Delivering the Message: Sending a Specific Message to a Specific Audience, Using the Appropriate Medium; (III) Enlisting Support: Marketing and Business Planning; Getting Help in Spreading the Message - Cover Page
Индекс документа | WIPO/IP/DEL/02/4(B) |
Мероприятия по теме | WIPO/IP/DEL/02 |
Дата публикации | 1 августа 2002 г. |
English | Mounting a Public Outreach Campaign: Key Elements: Reaching the Audience: (I) Identifying Key Target Groups; (II) Shaping and Delivering the Message: Sending a Specific Message to a Specific Audience, Using the Appropriate Medium; (III) Enlisting Support: Marketing and Business Planning; Getting Help in Spreading the Message - Cover Page |