Leveraging IP Assets: Role of IP in Improving Enterprise Profitability Through Direct Exploitation, Licensing, Franchising And/or Merchandising
Code du document | WIPO/SMES/KUL/06/WWW[68921] |
Réunion(s) connexe(s) | WIPO/SMES/KUL/06 |
Date de publication | 2 novembre 2006 |
English | Leveraging IP Assets: Role of IP in Improving Enterprise Profitability Through Direct Exploitation, Licensing, Franchising And/or Merchandising Ong Chui Koon, SIRIM Berhad |