Marketing and Branding Strategies of Small and Medium-Sized Enterprises (SMEs): Use of Trademarks, Geographical Indications and Industrial Designs in Marketing and Advertising
Code du document | WIPO/IP/ULN/03/6 |
Réunion(s) connexe(s) | WIPO/IP/ULN/03 |
Date de publication | 1 octobre 2003 |
English | Marketing and Branding Strategies of Small and Medium-Sized Enterprises (SMEs): Use of Trademarks, Geographical Indications and Industrial Designs in Marketing and Advertising |