Role of IP in Branding with a Focus on Management of Distinctive Signs – Signs and emotions: A brief introduction to the role of TM for businesses

Code du documentWIPO/SMES/TLV/11/REF/T9
Réunion(s) connexe(s)WIPO/SMES/TLV/11
Date de publication29 juin 2011
EnglishRole of IP in Branding with a Focus on Management of Distinctive Signs – Signs and emotions: A brief introduction to the role of TM for businesses

Mr. Marco Marzano de Marinis, Program Officer, Small and Medium-sized Enterprises Division, World Intellectual Property Organization (WIPO)

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