World Intellectual Property Organization

Marketing and Branding Strategies: The Role of Collective Marks, Certification Marks and Geographical Indications for Business Success

Document CodeWIPO/SMES/KUL/06/WWW[68917]
Meeting CodeWIPO/SMES/KUL/06
Publication DateNov 2, 2006
English Marketing and Branding Strategies: The Role of Collective Marks, Certification Marks and Geographical Indications for Business Success

Speaker: Mrs. Lien Verbauwhede Koglin, Consultant, SMEs Division, WIPO

Complete document
Marketing and Branding Strategies:  The Role of Collective Marks, Certification Marks and Geographical Indications for Business Success, Complete document (ppt)
2574 KB

 

Explore WIPO