World Intellectual Property Organization

Marketing and Branding Strategies: Use of Trademarks, Geographical Indications, and Industrial Designs for Business Success: Case Studies

Document CodeWIPO/SMES/SHA/04/2
Meeting CodeWIPO/SMES/SHA/04
Publication DateDec 1, 2004
English Marketing and Branding Strategies: Use of Trademarks, Geographical Indications, and Industrial Designs for Business Success: Case Studies
Complete document
Marketing and Branding Strategies: Use of Trademarks, Geographical Indications, and Industrial Designs for Business Success: Case Studies, Complete document (ppt)
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