World Intellectual Property Organization

Collective Marketing: Adding Value with Geographical Indications, Certification Marks and Collective Marks

Document CodeWIPO/SMES/BWN/13/10/DAMODARAN
Meeting CodeWIPO/SMES/BWN/13
Publication DateMay 19, 2014
English Collective Marketing: Adding Value with Geographical Indications, Certification Marks and Collective Marks

Prepared by Dr. A. Damodaran, Professor, Indian Institute of Management, Bangalore

Complete document
Collective Marketing:  Adding Value with Geographical Indications, Certification Marks and Collective Marks, Complete document (pdf)
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