World Intellectual Property Organization

Corportate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising

Document CodeWIPO/IP/DDK/02/4(A)
Meeting CodeWIPO/IP/DDK/02
Publication DateJan 8, 2004
English Corportate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising
Related 1
Corportate Image, Product Positioning and Brand Equity:  Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising, Related 1 (pdf)
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