Corportate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising
| Document Code | WIPO/IP/DDK/02/4(A) |
| Meeting Code | WIPO/IP/DDK/02 |
| Publication Date | Jan 8, 2004 |
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Corportate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising
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