Corportate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising

Document CodeWIPO/IP/DDK/02/4(A)
Related Meeting(s)WIPO/IP/DDK/02
Publication DateJanuary 8, 2004
EnglishCorportate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising
Related
Corportate Image, Product Positioning and Brand Equity:  Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising, Related (pdf)
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