World Intellectual Property Organization

Corporate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising

Document CodeWIPO/IP/DDK/02/4
Meeting CodeWIPO/IP/DDK/02
Publication DateNov 1, 2002
English Corporate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising

 

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