World Intellectual Property Organization

Session 5: The Role of Trademarks in the Marketing Strategy of an Enterprise: Introduction to Basic Concepts and Registration Procedures, Why Register your Trademarks, the Management and the Effective Use of Trademarks for Enhancing Competitiveness, Case Studies on Successful Use of Trademarks

Document CodeWIPO/IP/SIN/02/5
Meeting CodeWIPO/IP/SIN/02
Publication DateOct 8, 2002
English Session 5: The Role of Trademarks in the Marketing Strategy of an Enterprise: Introduction to Basic Concepts and Registration Procedures, Why Register your Trademarks, the Management and the Effective Use of Trademarks for Enhancing Competitiveness, Case Studies on Successful Use of Trademarks

 

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