World Intellectual Property Organization

Corporate Image, Product Positioning and Brand Equity: The Successful Use of Trademarks and Industrial Designs - Mr. Guriqbal Singh Jaiya

Document CodeWIPO/SMES/DUB/10/REF02/02
Meeting CodeWIPO/SMES/DUB/10
Publication DateDec 17, 2010
English Corporate Image, Product Positioning and Brand Equity: The Successful Use of Trademarks and Industrial Designs - Mr. Guriqbal Singh Jaiya

Mr. Guriqbal Singh Jaiya, Director, SMEs Division, WIPO

Complete document
Corporate Image, Product Positioning and Brand Equity: The Successful Use of Trademarks and Industrial Designs - Mr. Guriqbal Singh Jaiya, Complete document (ppt)
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