World Intellectual Property Organization

Topic 10: Exploitation of IP Assets: The Importance of IP Licensing and Franchising in the Marketing Strategies of Agribusiness SMEs

Document CodeWIPO/SMES/DAR/09/TOPIC 10/1
Meeting CodeWIPO/SMES/DAR/09
Publication DateJan 21, 2010
English Topic 10: Exploitation of IP Assets: The Importance of IP Licensing and Franchising in the Marketing Strategies of Agribusiness SMEs

SME Division, WIPO

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Topic 10: Exploitation of IP Assets:  The Importance of IP Licensing and Franchising in the Marketing Strategies of Agribusiness SMEs, Complete document (pdf)
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