World Intellectual Property Organization

Theme 4: Differentiation Strategies: Role of IP in Building Trust and Branding by MSMEs

Document CodeWIPO/SMES/ROM/09/J/THEME04/4
Meeting CodeWIPO/SMES/ROM/09
Publication DateDec 11, 2009
English Theme 4: Differentiation Strategies: Role of IP in Building Trust and Branding by MSMEs

Vinícius Bogéa Camara, Advisor, Directorate of Trademarks, INPI Brazil, Brasilia, Brazil

Complete document
Theme 4:  Differentiation Strategies:  Role of IP in Building Trust and Branding by MSMEs, Complete document (ppt)
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