World Intellectual Property Organization

Theme 4: Differentiation Strategies: Role of IP in Building Trust and Branding by MSMEs

Document CodeWIPO/SMES/ROM/09/J/THEME 04/1
Meeting CodeWIPO/SMES/ROM/09
Publication DateDec 11, 2009
English Theme 4: Differentiation Strategies: Role of IP in Building Trust and Branding by MSMEs

Mr. James Conley, Professor, Kellogs School of Management, Chicago, United States of America

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