Theme 4: Differentiation Strategies: Role of IP in Building Trust and Branding by MSMEs

Document CodeWIPO/SMES/ROM/09/J/THEME 04/1
Meeting CodeWIPO/SMES/ROM/09
Publication DateDec 11, 2009

 

English Theme 4: Differentiation Strategies: Role of IP in Building Trust and Branding by MSMEs

Mr. James Conley, Professor, Kellogs School of Management, Chicago, United States of America

Complete document Theme 4: Differentiation Strategies: Role of IP in Building Trust and Branding by MSMEs, Complete document (pdf) 2361 KB

 

Conferences, Meetings and Seminars

E-Newsletter

add this