World Intellectual Property Organization

WIPO Training of Trainers Program on Effective Intellectual Property Asset Management by Small and Medium-Sized Enterprises (SMEs)

Organized by the World Intellectual Property Organization (WIPO) and the Intellectual Property Centre, Ministry of Justice, Qatar

Doha, the State of Qatar, April 10 to 14, 2011

Sunday, April,10, 2011

Time Topic
09h00 - 9h30 Opening Ceremony

 
09h30 - 10h45

Introduction to the World Intellectual Property Organization (WIPO) and its Small and Medium-sized Enterprises (SMEs) Division; Overview of Intellectual Property (IP) and the Role of Effective IP Asset Management in Enhancing the Competitiveness of SMEs

Speaker: Mr. Anil Sinha, Counsellor, Small and Medium-sized Enterprises (SMEs) Division, WIPO

Resources:

  • Module One of IP PANORAMA
10h45 - 11h30

"Making a Mark" – The Role of Trademarks in Branding

Speaker: Ms. Najmia Rahimi, Senior Program Officer, SMEs Division, WIPO

Resources:

  • Module Twoof IP PANORAMA
  • “Making a Mark – An Introduction to Trademarks for Small and Medium-Sized Enterprises”
  • The Role of Trademarks in Marketing
  • Trademark Usage: Getting the Basics Right
  • The Synergy of Trademarks and Marketing
  • So What are the Do's & Don’ts for Choosing a Brand?
  • Independent Existence or Coexistence of Identical or Similar Trademarks
     
11h30 - 12h30 Lunch Break

 
12.30 - 13.45

"Looking Good" – The Role of Design in Branding

Speaker: Mr. Chander Lall, Partner, Lall & Sethi Advocates, New Delhi

Resources:

  • Module Two of IP PANORAMA
  • The Power of Design for Marketing Success
13.45 - 15.00

"Inventing the Future" – The Role of Utility Models and Patents in Leveraging Technical Innovation in the Marketplace

Speaker: Mr. P. Kandiah, IP Attorney, KASS International Sdn. Bhd, Kuala Lumpur

Resources:

  • Module Three of IP PANORAMA
  • “Inventing the Future – An Introduction to Patents for Small and Medium-Sized Enterprises”
  • Quality Patents: Claiming What Counts
  • Managing Patent Costs: An Overview


 

Monday, April 11, 2011

9.00 - 10.15

“In Confidence” – Putting in Place a Trade Secret Protection Program in an SME

Speaker: Ms. Najmia Rahimi

Resources:

  • Module Four of IP PANORAMA
  • Trade Secrets are Gold Nuggets : Protect Them
  • Trade Secrets: Policy Framework and Best Practices
  • Disclosing Confidential Information
  • What an Employee Needs to Know About Trade Secrets
10.15 - 11.30 “Creative Expression” - Benefiting From Your Copyright and Using the Copyright Works of Others in Your Business


Speaker: Mr. Chander Lall, Partner, Lall & Sethi Advocates, New Delhi

Resources:

  • Module Five of IP PANORAMA
  • “Creative Expression – An Introduction to Copyright for Small and Medium-Sized Enterprises”
  • Copyright Protection: Reaping the Benefits of Literary or Artistic Creation
  • Intellectual Property in the Fashion Industry
  • Using Photographs of Copyrighted Works and Trademarks
  • Legal Pitfalls of Taking and Using Photographs of Copyright Material, Trademarks and People
  • What to do if you are Accused of Copyright Infringement
11.30 - 12.30 Lunch Break

 
12.30 - 13.45 Collective Marketing: Adding Value With Geographical Indications, Certification Marks and Collective Marks

Speaker: Mr. Chander Lall

Resources:

  • The Value of Collective and Certification Marks for Small Players
  • Using Collective Marks for the Protection of Traditional Products
  • Role of Intellectual Property in Enhancing the Competitiveness of the Tourism Industry
13.45 - 15.00 IP Law and Administration in the State of Qatar

Speaker: Local speaker from the State of Qatar
 

Tuesday, April12, 2011

9.00 - 10.15 Intellectual Property in the Digital Economy

Speaker: Mr. Chander Lall

Resources:

  • Module Eight of IP PANORAMA
  • Module Eight of IP PANORAMA
  • Business Success, Copyright and the Digital Environment
  • Intellectual Property and E-Commerce: How to Take Care of Your Business Website
10.15 - 11.30 Managing Intellectual Property Assets in International Business

Speaker: Ms. Najmia Rahimi

Resources:

  • Module Nine of IP PANORAMA
  • SMEs or Micromultinationals? Leveraging the Madrid System for International Branding
  • The Outsourcing Offshore Conundrum: An Intellectual Property Perspective
  • International Trade in Technology – Licensing of Know-How and Trade Secrets
11.30 - 12.30 Lunch Break

 
12.30 - 13.45 Shaping Business Strategy Through Competitive Intelligence – Strategic Use of Intellectual Property Information

Speaker: Mr. P. Kandiah

Resources:

  • Module Six of IP PANORAMA
  • Connecting Strategy and Competitive Intelligence: Refocusing Intelligence to Produce Critical Strategy Inputs
  • Intellectual Property Rights Information Serving Innovation
  • Patents in Technical Standards
  • Prior Art Searches: A Must for Innovative SMEs
  • Going Beyond the Prior Art Search
  • http://osint.pbworks.com/f/Fahey_2007.pdf
13.45 - 15.00 Exploiting Intellectual Property Assets; Overview of Licensing, Franchising and Merchandising

Speaker: Mr. Anil Sinha

Resources:

  • Modules Seven and Twelve of IP PANORAMA
  • Exchanging Value - Negotiating Technology Licensing Agreements - A Training Manual
  • Successful Technology Licensing
  • Franchising & Licensing - What are they? and how can you benefit from them?
  • IP Licensing: Reaping the Benefits
  • Starting a New Company: Consider Franchising as an Option
  • Savvy Marketing: Merchandising of Intellectual Property Rights
  • Role of the Intellectual Property System in Developing and Marketing of New Products

Wednesday, April 13, 2011

9.00 - 10.15 IP and Finance: Accounting and Valuation of IP Assets; IP-based Financing

Speaker: Mr. Anil Sinha

Resources:

  • Module Eleven of IP PANORAMA
  • Third WIPO-INSME International Training Program: Financing Your Business with Intellectual Property
  • IP Financing: the Ten Commandments
  • Managing Patent Costs: An Overview IP Reporting
10.15 - 11.30 Tips for Resolution of Intellectual Property Rights (IPRs) Disputes, including enforcement of IPRs, in the Sate of Qatar

Speaker: Local speaker from the State of Qatar
 

11.30 - 12.30 Lunch Break
 
12.30 - 13.45 Role of IP Management in Effective Government-University/Research Institutes-Industry Relations

Speaker:

  • Mr. Anil Sinha
  • Local speaker from the State of Qatar
13.45 - 15.00 IP Asset Management: IP Audit and IP Due Diligence

Speaker: Mr. P. Kandiah

Resources:

  • Module Ten of IP PANORAMA
  • http://www.wipo.int/sme/en/documents/ip_audit.htm (IP Audit:
  • How to guide)
  • IP Due Diligence Readiness
     

Thursday, April 14, 2011

9.00 - 10.15 Case Studies: Effective Use of IP Assets by SMEs in their Business Strategies

Speakers:

  • Local speaker(s) from the State of Qatar
  • Mr. Chander Lall
  • Mr. P. Kandiah
10.15 - 11.30 Current and Proposed IP Information, Teaching/Training, Advice and Consulting Services for SMEs in the State of Qatar

Speaker(s): Local speaker(s) from the State of Qatar
 

11.30 - 12.30 Lunch Break
 
12.30 - 13.45 Round Table Discussion: Creating a Tool Box of Support Services: Basic IP Services to be Provided by SMEs Support Institutions in the State of Qatar

Moderator:

  • Senior Representative of the IP Centre or of the  Ministry of Justice, and
  • Mr. Anil Sinha

Discussants:

  • Representative(s) of SME Support Institution in
  • the State of Qatar, all international and local
  • speakers and WIPO officials

 

13.45 - 15.00 Written Test (open book) for Evaluation of Participants
 
15.00 - 15.30

Summing up and Closing Ceremony
 

 

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