WIPO Training of Trainers Program on Effective Intellectual Property Asset Management by Small and Medium-Sized Enterprises (SMEs)

Organized by the World Intellectual Property Organization (WIPO) and the Intellectual Property Centre, Ministry of Justice, Qatar

Doha, the State of Qatar, April 10 to 14, 2011

Sunday, April,10, 2011

Time	Topic
09h00 - 9h30	Opening Ceremony
09h30 - 10h45	Introduction to the World Intellectual Property Organization (WIPO) and its Small and Medium-sized Enterprises (SMEs) Division; Overview of Intellectual Property (IP) and the Role of Effective IP Asset Management in Enhancing the Competitiveness of SMEs Speaker: Mr. Anil Sinha, Counsellor, Small and Medium-sized Enterprises (SMEs) Division, WIPO Resources: Module One of IP PANORAMA
10h45 - 11h30	"Making a Mark" – The Role of Trademarks in Branding Speaker: Ms. Najmia Rahimi, Senior Program Officer, SMEs Division, WIPO Resources: Module Twoof IP PANORAMA “Making a Mark – An Introduction to Trademarks for Small and Medium-Sized Enterprises” The Role of Trademarks in Marketing Trademark Usage: Getting the Basics Right The Synergy of Trademarks and Marketing So What are the Do's & Don’ts for Choosing a Brand? Independent Existence or Coexistence of Identical or Similar Trademarks
11h30 - 12h30	Lunch Break
12.30 - 13.45	"Looking Good" – The Role of Design in Branding Speaker: Mr. Chander Lall, Partner, Lall & Sethi Advocates, New Delhi Resources: Module Two of IP PANORAMA The Power of Design for Marketing Success
13.45 - 15.00	"Inventing the Future" – The Role of Utility Models and Patents in Leveraging Technical Innovation in the Marketplace Speaker: Mr. P. Kandiah, IP Attorney, KASS International Sdn. Bhd, Kuala Lumpur Resources: Module Three of IP PANORAMA “Inventing the Future – An Introduction to Patents for Small and Medium-Sized Enterprises” Quality Patents: Claiming What Counts Managing Patent Costs: An Overview
Monday, April 11, 2011
9.00 - 10.15	“In Confidence” – Putting in Place a Trade Secret Protection Program in an SME Speaker: Ms. Najmia Rahimi Resources: Module Four of IP PANORAMA Trade Secrets are Gold Nuggets : Protect Them Trade Secrets: Policy Framework and Best Practices Disclosing Confidential Information What an Employee Needs to Know About Trade Secrets
10.15 - 11.30	“Creative Expression” - Benefiting From Your Copyright and Using the Copyright Works of Others in Your Business Speaker: Mr. Chander Lall, Partner, Lall & Sethi Advocates, New Delhi Resources: Module Five of IP PANORAMA “Creative Expression – An Introduction to Copyright for Small and Medium-Sized Enterprises” Copyright Protection: Reaping the Benefits of Literary or Artistic Creation Intellectual Property in the Fashion Industry Using Photographs of Copyrighted Works and Trademarks Legal Pitfalls of Taking and Using Photographs of Copyright Material, Trademarks and People What to do if you are Accused of Copyright Infringement
11.30 - 12.30	Lunch Break
12.30 - 13.45	Collective Marketing: Adding Value With Geographical Indications, Certification Marks and Collective Marks Speaker: Mr. Chander Lall Resources: The Value of Collective and Certification Marks for Small Players Using Collective Marks for the Protection of Traditional Products Role of Intellectual Property in Enhancing the Competitiveness of the Tourism Industry
13.45 - 15.00	IP Law and Administration in the State of Qatar Speaker: Local speaker from the State of Qatar
Tuesday, April12, 2011
9.00 - 10.15	Intellectual Property in the Digital Economy Speaker: Mr. Chander Lall Resources: Module Eight of IP PANORAMA Module Eight of IP PANORAMA Business Success, Copyright and the Digital Environment Intellectual Property and E-Commerce: How to Take Care of Your Business Website
10.15 - 11.30	Managing Intellectual Property Assets in International Business Speaker: Ms. Najmia Rahimi Resources: Module Nine of IP PANORAMA SMEs or Micromultinationals? Leveraging the Madrid System for International Branding The Outsourcing Offshore Conundrum: An Intellectual Property Perspective International Trade in Technology – Licensing of Know-How and Trade Secrets
11.30 - 12.30	Lunch Break
12.30 - 13.45	Shaping Business Strategy Through Competitive Intelligence – Strategic Use of Intellectual Property Information Speaker: Mr. P. Kandiah Resources: Module Six of IP PANORAMA Connecting Strategy and Competitive Intelligence: Refocusing Intelligence to Produce Critical Strategy Inputs Intellectual Property Rights Information Serving Innovation Patents in Technical Standards Prior Art Searches: A Must for Innovative SMEs Going Beyond the Prior Art Search http://osint.pbworks.com/f/Fahey_2007.pdf
13.45 - 15.00	Exploiting Intellectual Property Assets; Overview of Licensing, Franchising and Merchandising Speaker: Mr. Anil Sinha Resources: Modules Seven and Twelve of IP PANORAMA Exchanging Value - Negotiating Technology Licensing Agreements - A Training Manual Successful Technology Licensing Franchising & Licensing - What are they? and how can you benefit from them? IP Licensing: Reaping the Benefits Starting a New Company: Consider Franchising as an Option Savvy Marketing: Merchandising of Intellectual Property Rights Role of the Intellectual Property System in Developing and Marketing of New Products
Wednesday, April 13, 2011
9.00 - 10.15	IP and Finance: Accounting and Valuation of IP Assets; IP-based Financing Speaker: Mr. Anil Sinha Resources: Module Eleven of IP PANORAMA Third WIPO-INSME International Training Program: Financing Your Business with Intellectual Property IP Financing: the Ten Commandments Managing Patent Costs: An Overview IP Reporting
10.15 - 11.30	Tips for Resolution of Intellectual Property Rights (IPRs) Disputes, including enforcement of IPRs, in the Sate of Qatar Speaker: Local speaker from the State of Qatar
11.30 - 12.30	Lunch Break
12.30 - 13.45	Role of IP Management in Effective Government-University/Research Institutes-Industry Relations Speaker: Mr. Anil Sinha Local speaker from the State of Qatar
13.45 - 15.00	IP Asset Management: IP Audit and IP Due Diligence Speaker: Mr. P. Kandiah Resources: Module Ten of IP PANORAMA https://www.wipo.int/sme/en/documents/ip_audit.htm (IP Audit: How to guide) IP Due Diligence Readiness
Thursday, April 14, 2011
9.00 - 10.15	Case Studies: Effective Use of IP Assets by SMEs in their Business Strategies Speakers: Local speaker(s) from the State of Qatar Mr. Chander Lall Mr. P. Kandiah
10.15 - 11.30	Current and Proposed IP Information, Teaching/Training, Advice and Consulting Services for SMEs in the State of Qatar Speaker(s): Local speaker(s) from the State of Qatar
11.30 - 12.30	Lunch Break
12.30 - 13.45	Round Table Discussion: Creating a Tool Box of Support Services: Basic IP Services to be Provided by SMEs Support Institutions in the State of Qatar Moderator: Senior Representative of the IP Centre or of the Ministry of Justice, and Mr. Anil Sinha Discussants: Representative(s) of SME Support Institution in the State of Qatar, all international and local speakers and WIPO officials
13.45 - 15.00	Written Test (open book) for Evaluation of Participants
15.00 - 15.30	Summing up and Closing Ceremony

WIPO Training of Trainers Program on Effective Intellectual Property Asset Management by Small and Medium-Sized Enterprises (SMEs)

Organized by the World Intellectual Property Organization (WIPO) and the Intellectual Property Centre, Ministry of Justice, Qatar

Doha, the State of Qatar, April 10 to 14, 2011

Sunday, April,10, 2011

Monday, April 11, 2011

Tuesday, April12, 2011

Wednesday, April 13, 2011

Thursday, April 14, 2011