Rome, October 4 and 5, 2010
Monday, October 4, 2010 |
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9.00 - 9.30 |
Registration |
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9.30 - 10.00 |
Opening Ceremony Welcome addresses by: Representative of the Italian Ministry of Economic Development, Rome, Italy Inaugural Speech and Presentation of WIPO Award by: Mrs. Loredana Gulino, Director General, Directorate General for Combating Counterfeiting – Italian Patent and Trademark Office (UIBM), Rome, Italy Keynote Speech Speaker: Mr. Johannes Christian Wichard, Deputy Director General, Global Issues Sector, WIPO, Geneva, Switzerland
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10.00 - 11.15 |
Theme 1: Support of International Institutions on IP for SMEs
Topic 1.1 WIPO Support to Intellectual Property (IP) Offices and IP-Related Institutions on Policies on IP for SMEs: Countries Specific Needs and Proposals (Need Assessment Questionnaire) Speaker: Mr. Guriqbal Singh Jaiya, Director, Small and Medium-Sized Enterprises Division Topic 1.2 The EPO Cooperation Programme to Reorient Patent Information Centres Speaker: Mrs. Heidrun Krestel, Country Coordinator European Affairs, Member States, European Patent Office, Vienna Topic 1.3 Developing an Enhanced Needs Assessment Tool Speaker: Mrs. Susan Anthony, Attorney Advisor, Office of Intellectual Property Policy and Enforcement., United States Patent and Trademark Office (USPTO), Alexandria, United States of America Topic 1.4 : Linking People, Places and Products ; A guide for Promoting Quality Linked to Geographical Origin and Sustainable Geographical Indications Speaker: Mr. Giulio Zanetti, Director, Strategic Network Department, International Development Organization (IDLO), Rome |
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11.15 - 11.30 |
Coffee Break |
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11.30 - 12.30 |
Theme 1 (Cont’d) Topic 1.5 : Linking People, Places and Products ; A guide for Promoting Quality Linked to Geographical Origin and Sustainable Geographical Indications Speakers: Mr. Giovanni Belletti, Professor, University of Florence, Italy and Mrs. Emilie Vandecandelaere, Coordinator, Food and Agricultural Organization (FAO), Rome Topic 1.6: SME's and Trademarks - OHIM's Initiatives for Rising Awareness on the Importance of Trade Mark Protection. Speaker: Ms. Beate Schmidt, Director, Cancellation and Litigation Department, Office for the Harmonization of the Internal Market (OHIM), Alicante |
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12.30 - 14.00 |
Lunch Break |
| 14.00 - 15.00 | Theme 2: Intellectual Property Based Financing
Topic 2.1: The financing of Technology Transfer from the EIF's perspective Speaker: Mr. Jacques Darcy, Head, Technology Transfer Division, European Investment Fund, Brussels, Belgium Topic 2.2 - IP Based Financing Speaker: Mr. Giancarlo Migliori, Director, MrGoodIdea, Rome, Italy
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15.00 - 18.30
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Theme 3: Marketing Activities and Services of IP Offices and Innovation-Related Institutions on Effective IP Asset Management for the Improved Competitiveness of Business and Industry Speaker: Mrs. Raquel Fernandez Horcajada, IPeuropAware Project Officer, Executive Agency for Competitiveness and Innovation (EACI), Brussels Topic 3.2: IP Support Services and Tools Developed in the Framework of the European IPR Project IPeuropAware for the Benefit of SMEs Speaker: Mrs. Christina Nordstrom, Knowledge Management Specialist, Swedish Patent and Registration Office, Stockholm Topic 3.3: IP Awareness and Enforcement for SMEs - Capitalization of European Best Practice in the Framework Of “Ipeuropaware” From the Perspective of the German Patent and Trade Mark Office Speaker: Mr. Roger Hildebrandt, German Patent and Trademark Office, Berlin Topic 3.4: A New IP Diagnosis Based on the AIDA Marketing Approach Aimed at Evaluation and Qualification of SMEs IP Practices and Use Speaker: Mr. Serge Quazzotti, Director, Centre de Veille Technologique, Luxembourg Topic 3.5: The Enteprise Europe Network IP toolkit Speakers: Mrs. Jane Watters, Expert, Enterprise Europe Scotland, Glasgow, Mr. Dave Morgan, Expert, Enterprise Europe South West UK, London Topic 3.6: «Envisioned. Created. Protected» - The SME-IP Project of the Swiss Federal Institute of Intellectual Property Speaker: Mrs. Claudia Mund, Legal Advisor, Legal Services, Patent &Design Law, Legal and International Affairs, Swiss Federal Institute of Intellectual Property (IPI), Bern, Switzerland Topic 3.7: Plan for Promotion of Industrial Property in Spain 2010-2012 Speaker: Mrs. Patricia García Escudero Márquez, Director, Dissemination, Communication and Company Relations Division, Spanish Patent and Trademark Office, Madrid |
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18.30 - 20.00 |
Networking Cocktail |
Tuesday, October 5, 2010 |
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| 9.00 - 10.30 |
Marketing Activities and Services of IP Offices and Innovation-Related Institutions on Effective IP Asset Management for the Improved Competitiveness of Business and Industry (Cont’d) Topic 3.8: Business Support Services of the Danish Patent and Trademark Office Speaker: Mr. Kim Buchardt Christiansen, Head, Sales and Marketing Division, Danish Patent and Trademark Office, Denmark Topic 3.9: Business Support Services of the Mexican Institute of Industrial Property Speaker: Mr. Jonathan Gómez Ceballos, Coordinator, International Relations Department, Mexican Institute of Intellectual Property, Mexico City Topic 3.10: IP Services of Unioncamere Speaker: Mr. Claudio Gagliardi, Secretary General, Unioncamere, Rome (to be confirmed)
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| 10.30 - 11.00 |
Coffee Break
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11.00 - 12.30 |
Theme 4: Business Support Services on Intellectual Property (IP) for Entrepreneurs, Start Ups, Spin Off and SMEs
Topic 4.1: Innovation Support Activities from the European Patent Academy Speaker: Mr. Jeremy Philpott, Unit Manager, Innovation Support, European Patent Academy, European Patent Office, Munich Topic 4.2: OHIM's e- Tools to Facilitate Trade Mark Applications for SME's Speaker: Ms. Beate Schmidt, Director, Cancellation and Litigation Department, Office for the Harmonization of the Internal Market (OHIM), Alicante Topic 4.3 Business Support Services of Turkish Patent Institute Speaker: Mr. Fatih Karahan, Director, Information Division, Turkish Patent Institute, Ankara, Turkey
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12.30 - 14.00 |
Lunch Break |
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14.00 - 16.30 |
Theme 4 Business Support Services on Intellectual Property (IP) for Entrepreneurs, Start Ups, Spin Off and SMEs (Cont’d) Topic 4.4 Strategic Focus on eServices – Developing an IP Search Tool. Speaker: Mr. Otto Scharff, Market and Information Department, Norwegian Industrial Property Office, Oslo Topic 4.5: New and Improved Activities of Supporting SMEs – Efficient Technology Transfer Speaker: Ms. Magdalena Maciejska-Szlaps, Senior Expert, Promotion and Innovation Support Unit, Patent Office of the Republic of Poland, Warsaw Mrs. Joanna Nyga, Chief Expert, Patent Office of the Republic of Poland, Warsaw Topic 4.6: Business Support Services of the National Board of Patents and Registration in Finland Speaker: Mr. Mika Waris, Director, Marketing and Services National Board of Patents and Registration in Finland, Helsinki Topic 4.7 Business Support Services of the Directorate General for Combating Counterfeiting – Italian Patent and Trademark Office (UIBM) Speaker: Mrs Giovanna Di Capua, Division III - Communication, Directorate General for Combating Counterfeiting – Italian Patent and Trademark Office (UIBM) Topic 4.8 Assistance and Support Instruments to Italian Enterprises in the Fight Against Counterfeiting. Speaker: Mrs Isabella Flajban, Division VI, Assistance and Support for Enterprises against Counterfeiting Directorate General for combating Counterfeiting – Italian Patent and Trademark Office (UIBM)
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16.30 - 17.00 |
(b) New and Improved Programs on IP Awareness Capacity-Building and Education for Entrepreneurs and Students of Management, Business Administration, Engineering, Technology Management and New Product Development. Topic 4.9: The Growing Monetization on IPR Market: Impacts on the Profession and Training of IP Specialists Speaker: Mr. Antoine Dintrich, Director General, European Institute for Enterprises and Intellectual Property (IEEPI), Strasbourg, France |
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17.00 - 18.00
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Business Support Services (Cont’d) Topic 4.10: Part of a Bigger Innovation Picture Integration of IPR Enforcement and Innovation Support Speaker: Mrs. Maria Weir, Operation Manager, Intellectual Assets Centre, Glasgow Topic 4.11: Being Investor Ready: the Importance of Intellectual Capital for a Knowledge Intensive Start Up Speaker: Mr. Luigi Amati, Meta Group, Terni, Italy |
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17.30 - 18.00 |
Round Table and Closing Ceremony |
