prepared by the Secretariat of WIPO

Time Thursday, October 29, 2009
09.30 - 10.00

Welcome address by:

World Intellectual Property Organization (WIPO) and Ministry of Culture of Spain

10.00 - 10.30

Intellectual property and cultural heritage at the crossroads of law, technology and business:  a view from WIPO

Speaker: Mr. Richard Owens, Director, Copyright E-Commerce Technology and Management Division, WIPO [PPT]


Theme I: Cultural Heritage Institutions as Users of Intellectual Property: Accessing and Preserving Cultural Heritage

10.30 - 11.00

Topic One: Intellectual property issues related to digital preservation, display, public communication and reproduction of cultural heritage

Speaker: Mr. Juan José Marin, Professor of Law, Universidad de Castilla - La Mancha, Toledo and Lawyer, Gómez-Acebo & Pombo, Madrid [DOC]

11.00 - 11.30

Coffee Break

11.30 - 12.00

Topic Two: Libraries as custodians of cultural heritage in Spain and the European Union

Speaker: Ms. Milagros Del Corral, Director, National Library of Spain, Madrid [PPT]

12.00 - 12.30

Topic Three: Libraries, archives and cultural heritage in Latin America: the experience of Chile

Speaker: Ms. Nivia Palma, Director, Dirección Bibliotecas, Archivos y Museos de Chile, Santiago de Chile

12.30 - 13.00

Topic Four: Accessing cultural heritage online:  the role of rightsholders

Speaker: Ms. Magdalena Vinent, Managing Director, CEDRO, Madrid [PPT]

13.00 - 13.15

Topic Five: The perspective of search engines

Speaker: Mr. Yoram Elkaim, Head of Legal, Southern Europe, Google, Paris [PPT]

13.15 - 14.00

Round Table discussion

Moderator: Mr. Carlos Guervós, Director, Copyright Unit, Ministry of Culture, Madrid

14.00 - 15.30 Lunch
15.30 - 16.00

Topic Six:  Identifying and accessing cultural heritage in the digital environment:  the public domain, orphan works and the role of registries

Speaker: Mr. Andrés Guadamuz, Professor of Law, University of Edinburgh, Edinburgh [PDF]

16.00 - 16.30

Topic Seven: Documentation and digitization of intangible cultural heritage: the experience of WIPO

Speaker: Ms. Brigitte Vezina, Consultant, Traditional Knowledge Division, WIPO [PPT]

16.30 - 17.00 Coffee Break
16.45 - 17.45

Round Table discussion

Moderator: Mr. Victor Vázquez López, Senior Counselor, Copyright E-Commerce Technology and Management Division, WIPO

Time Friday, October 30, 2009


Theme II: Cultural Heritage Institutions as Creators, Owners and Managers of Intellectual Property

09.30 - 10.00

Topic Eight: The commercial value of cultural heritage: markets and the “Experience Economy”

Speaker: Ms. Rina Pantalony, Author, WIPO Guide on Managing Intellectual Property for Museums, New York [PPT]

10.00 - 11.00

Topic Nine: Displaying art on the Web: the experience of major museums

Mr. Javier Docampo, Head of Documentation, Museo Nacional del Prado, Madrid

Ms. Maria Pallante, Associate Register for International Affairs, US Copyright Office; Former Legal Adviser, Guggenheim Museum, New York [PPT]

11:00 - 11.30 Coffee Break
11.30 - 12.00

Topic Ten: Legal challenges for preserving and accessing photographic archives: the experience of Mexico

Speaker: Ms. Carmen Quintanilla Madero, Intellectual Property Director, Grupo Televisa, Mexico City [PPT]

12.00 - 12.30

Topic Eleven: Preservation of web-based materials: the experience of the Netherlands

Speaker: Ms. Annemarie Beunen, Copyright lawyer, National Library of the Netherlands, The Hague [PPT]

12.30 - 13.00

Topic Twelve: Online use of cultural heritage in educational institutions: an example from Spain

Speaker: Ms. Ana Álvarez Lacambra, Content Coordinator of, Madrid [PPT]

13.00 - 14.00

Round table discussion

Moderator: Mr. Richard Owens, Director, Copyright E-Commerce Technology and Management Division, WIPO

14.00 - 14.15 Closing Remarks