WIPO/SMEs/QTC/05/INF/1 Prov. November 2005

PROVISIONAL PROGRAM

Wednesday, November 30, 2005 DAY 1
8.30 - 9.30	Registration
9.30 - 10.30	Opening Ceremony - Welcome addresses by:
9.30 - 10.30	Mr. Antonio Grella, Rector, Second University of Naples, Caserta Mr. Luigi Falco, Major of Caserta H.E. Mr. Claudio Scajola, Minister for Productive Activities, Ministry of Productive Activities (MAP), Rome Mrs. Carlotta Graffigna, Director and Controller, Representative of the Director General of the World Intellectual Property Organization (WIPO), Geneva Mr. Carlo Cicala, President, Union of Entrepreneurs of the District of Caserta
10.30 - 10.45	Coffee break
10.45 - 11.30	Theme 1
	The Role of Intellectual Property in Enhancing the Competitiveness of Small and Medium-sized Enterprises (SMEs) in the Textile and Clothing Sectors
	Speaker: Mr. Guriqbal Singh Jaiya, Director, Small and Medium-sized Enterprises (SMEs) Division, WIPO, Geneva [PDF] Case Study: Mr. Stefano Artuso, Head, Legal Department Benetton Group [PDF] Mr. Vittorio Donati, Director, Intellectual Property Department, Ermenegildo Zegna Holitalia SpA [PDF] Moderator: Mr. Giandomenico Magliano, Director General, Multilateral Economic and Financial Cooperation, Ministry for Foreign Affairs, Rome
11.30 - 13.00	Theme 2
	The Value Chain in Textile and Clothing Industries in Domestic and International Markets; Role of SMEs in the Textile and Clothing Industries; the Economics and Business of Fashion
	Speakers: Mr. Mathias Knappe, Senior Officer, Market Development Section, International Trade Center (ITC), Geneva [PPT] Mr. Naji Mouzannar, Co-President, Euro-Med Working Group on Competitiveness of SMEs working in a Textile and Clothing Sectors, Hazmieh Ms. Jinyan Cao, Deputy Director General, Intellectual Property Development Research Center of the State Intellectual Property Office (SIPO), China [PPT] Moderator: Mr. Giandomenico Magliano
	Discussion
13.00 - 14.00	Lunch
14.00 - 15.30	Theme 3
	The Relevance of Intellectual Property for the Textile and Clothing Sectors: Domestic, Regional and International Aspects
	Speakers: Mr. Guriqbal Singh Jaiya [PPT] Mrs. Patrizia Franceschina, Attorney, Jacobacci &Partners, Turin [PDF] Jacobacci & Partners, Turin Case Study: Mrs. Susana Fernández Martín, Attorney, Legal Department, INDITEX, Arteixo Moderator: Mrs. Carlotta Graffigna
	Discussion
15.30 - 15.45	Coffee Break
15.45 - 17.15	Theme 4
	How to Maximize the Exploitation of Intangibles: Going Beyond the Protection of Intellectual Property Rights to Business Strategies based on Licensing, Franchising and/or Merchandising
	Speakers: [Professor Prabuddha Ganguli, Advisor "Vision-IPR", Indian Institute of Technology, Mumbai [PPT] Mr. Fabrizio De Benedetti, Delegate, Industrial Agents Association, Rome [PPT] Case Study: Mr. Massimiliano Caforio, Attorney, Legal Department, Gianni Versace SpA, Milan Moderator: Mr. Stefano Sandri, Attorney, Member of the Commission for the Italian IP Law Code, Rome
	Discussion
Thursday, December 1, 2005 DAY 2
9.30 - 11.00	Theme 5
	Intellectual Property in International Business Strategies: Opportunities and Challenges of Growing Market Integration
	Speakers: Mr. Guriqbal Singh Jaiya Dr. Christian Appelt, Attorney, Boehmert & Boehmert, Munich [PPT] Case Study: Mr. Paolo Mazzitelli, Miroglio SpA, Alba [PDF] Moderator: Mr. Amedeo Teti, Director General, General Direction for Trade Policy, Ministry of Productive Activities, Rome
	Discussion
11.00 ? 11.15	Coffee break
11.15 ? 12.45	Theme 6
	Competitive Edge and Technological Advances: New Technologies as a Tool for Enhancing the Competitiveness of SMEs in the Textile and Clothing Sectors
	Speakers: Ms. Karin Ferriter, Attorney, Office of International Relations, United States Patent and Trademark Office (USPTO) [PDF] Case Study: Mr. Aldo Manzin, Grindi srl, Tempio Pausania [PDF] Moderator: Ms. Simona Marzetti, Director, Direction for Transfer of Knowledge and Innovation, Institut for Industrial Promotion (IPI), Rome
	Discussion
12.45 ? 14.00	Lunch
14.00 ? 15.30	Theme 7
	Evaluation and Valuation of Intellectual Property Assets in order to Maximize the Exploitation of Intangibles: How to Integrate Intellectual Property into Business Plans and Business Strategies
	Speakers: Mr. Kelvin King, Expert, Valuation Consulting, London [PDF] Mr. Pier Angelo Biga, ICM Advisors, Turin [PDF] Case Study: Mrs. Sara Giordani, (MSc. Physics)/MBA, TTP Lab, Technology Transfer Program & Laboratory Ltd., Vicenza [PDF] Moderator: Mrs. Maria Ludovica Agrò, Director, Ufficio Italiano Brevetti e Marchi (UIBM), Rome
	Discussion
15.30 ? 17.00	Theme 8
	Using Intellectual Property Assets to Access Financing: Public and Private Opportunities
	Speakers: Professor Prabuddha Ganguli [PPT] Mr. Marco Canale, Deputy Director General, Monte Paschi Siena Venture, Florence [PDF] Case Study: Mr. Guido Von Scheffer, Director, IP Bewertungs AG, Hamburg [PPT] Mr. Mario Cataldo, The Italian Banking Association (ABI), Rome [PPT] Moderator: Mr. Massimo Goti, Director General, General Direction for Coordination and Incentives to Enterprises, Ministry of Productive Activities, Rome
	Discussion
17.00	Closing Ceremony