Corporate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising
رمز الوثيقة | WIPO/IP/DDK/02/4 |
الاجتماعات ذات الصلة | WIPO/IP/DDK/02 |
تاريخ النشر | 1 نوفمبر 2002 |
English | Corporate Image, Product Positioning and Brand Equity: Strategies in Using Trademarks and Industrial Designs in Marketing and Advertising |