What Users Say about the Madrid System

Madrid System users come from all corners of the globe and represent a broad cross-section of industries. Individual entrepreneurs, small and large businesses find the Madrid System to be a convenient and cost-effective means to protect marks in key markets throughout the world.

With over a million trademarks registered since its inception, the Madrid System is increasingly seen as the first choice for export-oriented trademark holders.

Hear what our users say about the Madrid System.

Video: The Madrid System and its users.

Convenient management of global trademark portfolios

Daimler (Germany)

"A very good tool to keep your budget low" – [transcript].

Nestlé (Switzerland)

"I encourage all companies to use the Madrid System as much as they can" – [transcript].

Shiseido (Japan)

"It is a great tool for our business!" – [transcript].

Sony (Japan)

"The most effective global trademark system for the borderless network era" – [transcript].

Securing protection in export markets worldwide

Dzama (Madagascar)

"A reliable and quality partnership for our export development strategy" – [transcript].

Eti (Turkey)

"It has become a standard for us" – [transcript].

Ingelec (Morocco)

"I'm very proud that Morocco is a member of the Madrid System" – [transcript].

Orka Group (Turkey)

"It simplifies  trademark registration and management procedures" – [transcript].

Cost-effective trademark registration

Microsoft (United States)

"The Madrid Protocol has been wonderful for the US" – [transcript].

Sopharma (Bulgaria)

"Use it! Don't doubt it, just use it!" – [transcript].

Syngenta (Switzerland)

"It's a good system, I'm 100% in favor of it!" – [transcript].

TWE (Australia)

"It's aligned with where the world is going in terms of business and innovation" – [transcript].