Conference on the Accession of the European Community to the Madrid Protocol

13.30 – 14.00

Registration

14.00 – 14.30

OPENING CEREMONY

Opening addresses by:

Dr. Kamil Idris, Director General, World Intellectual Property Organization (WIPO), Geneva

Ambassador Carlo Trojan, Permanent Representative, European Commission Delegation, Geneva

Mr. Wubbo de Boer, President, Office for Harmonization in the Internal Market (Trade Marks and Designs) (OHIM), Alicante

14.30 – 14.50

The International Trademark System – The Way Forward

Speaker:

Mr. Ernesto Rubio, Assistant Director General, WIPO, Geneva

14.50 – 15.20

The Accession of the European Community to the Madrid Protocol – The Long and Winding Road

Speakers:

Mr. Erik Nooteboom, Head, Industrial Property Unit, Directorate General of the Internal Market, EC, Brussels
Mr. Detlef Schennen, Head, IP Matters Service, OHIM, Alicante

15.20 – 16.00

How the OHIM Will Handle Madrid Filings

Speakers:

Mr. Detlef Schennen
Mr. Denis Cohen, Head, International Registration Systems Legal Section, Legal Department, Sector of Trademarks, Industrial Designs and Geographical Indications, WIPO, Geneva

16.00 – 16.30

Coffee Break

16.30 – 18.30

Consequences for Trademark Filing Strategies (the Business Perspective – European and Non-European)

Moderator:

Mr. José Graça-Aranha, Director, Information and Promotion Division, Sector of Trademarks, Industrial Designs and Geographical Indications, WIPO, Geneva

Speakers:

Ms. Jane Collins, Syngenta, Switzerland
Mrs. Tove Graulund, Arla Foods, Denmark
Mr. Owen Malone, Foster’s Group, Australia
Mrs. Ingrid Desrois, Former Head of Trademarks, Procter & Gamble, United States of America
Dr. Gerhard Bauer, Daimler Chrysler, Germany
Mr. José Ramón Ortíz Monasterio, Director General, EUROCERMEX, Grupo Modelo, Mexico

18.30

END OF CONFERENCE

Cocktail Reception (offered by OHIM)