IP Outreach Research > IP Crime

Reference

Title: Global Consumer Awareness, Attitudes, and Opinions on Counterfeiting and Piracy
Author: [The Gallup Organization]
Source:

World Intellectual Property Organization
http://www.wipo.int/export/sites/www/enforcement/en/global_congress/docs/christopher_stewart.ppt

Year: 2007

Details

Subject/Type: Counterfeiting, Piracy
Focus: Aircraft and Auto Parts, Apparel and Shoes, Beverages, Fashion Accessories, Film, Food Products, Medicines and Medical Devices, Music, Personal Care Products, Software, Tobacco Products, Toys, Video Games, Watches
Country/Territory: Argentina, Armenia, Belarus, Bolivia (Plurinational State of), Chile, Colombia, Costa Rica, Cuba, Dominican Republic, Ecuador, El Salvador, Estonia, Georgia, Guatemala, Haiti, International, Jamaica, Kyrgyzstan, Latvia, Lithuania, Malaysia, Nepal, Panama, Paraguay, Peru, Philippines, Puerto Rico, Republic of Moldova, Russian Federation, Sri Lanka, Trinidad and Tobago, Ukraine, United States of America, Uruguay, Viet Nam
Objective: To understand attitudes and behaviours of consumers on counterfeiting and piracy.
Sample: 64.579 consumers across 51 countries
Methodology: Telephone/in-home surveys

Main Findings

Latin American consumers were the most likely to agree that their government is committed to find and prosecute counterfeiting (with about 45% finding their government „committed“), followed by Asian consumers (with about 35%), former Soviet Union (FSU) consumers (with about 25%), and Western European consumers (with about 18%).

The FSU countries surveyed in which most consumers had purchased counterfeit products in the past 12 months were: Kyrgyzstan (with 40.2% consumers having purchased fakes), followed by Russia (38.4%), Moldova (31.5%), and Belarus (29.3%). Counterfeit consumption was less prevalent in Georgia (23.1%), Lithuania (22.9%), Armenia (16.8%), and Estonia (14.8%). FSU counterfeit consumers mostly bought the following fake items: music (37.9%), food (34.5%), clothes/bags/footwear (27.3%), movies (27.0%), and alcoholic/non-alcoholic beverages (23.6%). FSU respondents believe that mostly “those who make/create products” (63.7%), “sellers/distributors” (45.5%), “organised crime” (28.3%), and “government officials” (20.1%) benefit from piracy and counterfeiting.

The Asian countries surveyed in which most consumers had purchased counterfeit products in the past 12 months were: Malaysia (with 38.2% of consumers having purchased fakes), followed by the Philippines (27.9%), and Sri Lanka (24.6%). Counterfeit consumption was less prevalent in Vietnam (21.1%), Thailand (21%), and Nepal (20.4%). Asian counterfeit consumers mostly bought the following fake items: music (43.5%), clothes/bags/footwear (31.8%), movies (27.1%), perfumes and cosmetics (10.3%), and watches (9.3%).

The Latin American countries surveyed in which most consumers had purchased counterfeit products in the past 12 months were: Haiti (with 40% of consumers having purchased fakes), followed by Cuba (39.4%), Guatemala (30.6%), and El Salvador (27.2%). Counterfeit consumption was less prevalent in Costa Rica (13.6%), Uruguay (13.4%), Panama (13%), and Puerto Rico (12.1%). Latin American counterfeit consumers mostly bought the following fake items: music (42.6%), clothes/bags/footwear (26%), movies (23%), perfumes and cosmetics (10.6%), and food (10.2%). Latin American respondents believe that mostly “sellers/distributors” (52.2%), “those who make/create products” (37.8%), and “those who buy/purchase the products” (19.2%) benefit from piracy and counterfeiting.

In the US, 96.4% of consumers would not buy counterfeits if the seller was sponsoring a terrorist organisation. Other effective deterrents appear to be “the seller funding a terrorist act” (with 96.3% not purchasing in this scenario), “the seller funding organised crime” (94.7%), “seller distributing a product that could harm you or your family” (92.4%). Financial loss for the State (no sales tax on counterfeits), and financial losses for the genuine manufacturers are arguments consumers care less about.

[Date Added: Jan 20, 2009 ]