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IP Outreach Research > IP Crime

Reference

Title: Interaction effects in software piracy
Author: Eric Kin-wai Lau [City University of Hong Kong]
Source:

Business Ethics 16, no. 1: 34-47
Year: 2007

Details

Subject/Type: Piracy
Focus: Software
Country/Territory: Hong Kong, China
Objective: To investigate determinants of software piracy, and in particular to analyse factors influencing the self-reported leniency toward software piracy.
Sample: 263 home computer users
Methodology: Questionnaire

Main Findings

The following factors are found to influence the reported leniency of individuals towards software piracy: social acceptance of pirated software (positively correlated: the more piracy is socially accepted, the more lenient individuals are towards it), monthly household income (negatively correlated: the higher the household income, the lower the reported leniency towards software piracy is), knowledge of computer software copyright law (negatively correlated: the better the knowledge, the smaller the leniency towards copying is), cost of original software (positively correlated: the more original software costs, the more lenient consumers are towards software piracy), availability of original software (negatively correlated: the better the availability of legal software, the less lenient attitudes to software piracy are) and education level (negatively correlated: the higher the education level, the lower the reported leniency towards software copying). However, the user's sense of urgency for computer software does not appear to affect reported leniency.

Efforts to combat software piracy should accordingly be directed at promoting intellectual property (IP) protection: reinforce the existence of copyright law and focus on education promoting not only the law, but also the overall concept of IP, particularly in schools. Taking advantage of the interaction effects among the aforementioned factors, software developers should implement a strategy simultaneously involving lower prices (or providing discounted packages to certain customer types), improved distribution, copyright education and social influence to maximise positive impact.

[Date Added: Aug 12, 2008 ]

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