IP Outreach Research > IP Crime
Reference
Title: | Sondagem de Opinião do Consumidor: Produtos Piratas - Natal 2009 |
Author: | [Fecomércio Minas] |
Source: | http://www.fecomerciomg.org.br/pdfs/2009_sondagem_pirataria_natal.pdf |
Year: | 2009 |
Details
Subject/Type: | Counterfeiting, Piracy |
Focus: | Apparel and Shoes, Fashion Accessories, Film, Music, Personal Care Products, Software, Toys, Video Games, Watches |
Country/Territory: | Brazil |
Objective: | To find out about consumer behaviour concerning purchases of fake products. |
Sample: | 300 representative consumers from Belo Horizonte |
Methodology: | Questionnaire |
Main Findings
21.2% of consumers in Belo Horizonte reported to have the intention to buy fake products for Christmas, while 78.8% did not have this intention. The most popular fake products are: CDs/DVDs (with 38.5% of those planning to acquire fake products intending to buy them), followed by toys (18.5%), shoes (15.4%), clothes (12.3%), sunglasses/watches (9.2%) and perfumes (6.2%).
[Date Added: Mar 9, 2010 ]