IP Outreach Research > IP Crime

Reference

Title: Sondagem de Opinião do Consumidor: Produtos Piratas - Natal 2009
Author: [Fecomércio Minas]
Source:

http://www.fecomerciomg.org.br/pdfs/2009_sondagem_pirataria_natal.pdf

Year: 2009

Details

Subject/Type: Counterfeiting, Piracy
Focus: Apparel and Shoes, Fashion Accessories, Film, Music, Personal Care Products, Software, Toys, Video Games, Watches
Country/Territory: Brazil
Objective: To find out about consumer behaviour concerning purchases of fake products.
Sample: 300 representative consumers from Belo Horizonte
Methodology: Questionnaire

Main Findings

21.2% of consumers in Belo Horizonte reported to have the intention to buy fake products for Christmas, while 78.8% did not have this intention. The most popular fake products are: CDs/DVDs (with 38.5% of those planning to acquire fake products intending to buy them), followed by toys (18.5%), shoes (15.4%), clothes (12.3%), sunglasses/watches (9.2%) and perfumes (6.2%).

[Date Added: Mar 9, 2010 ]