IP Outreach Research > IP Crime
Reference
| Title: | Counterfeiting: Education Influences Ethical Decision Making |
| Author: | Joy M. Kozar [Kansas State University], Sara B. Marcketti [Iowa State University] |
| Source: | Journal of Family and Consumer Sciences 100, no. 4: 49-50 |
| Year: | 2008 |
Details
| Subject/Type: | Counterfeiting |
| Focus: | Apparel and Shoes, Brands (non-deceptive counterfeits) |
| Country/Territory: | United States of America |
| Objective: | To examine the relationship between the purchase of counterfeit apparel goods by college students and their knowledge and concern of counterfeiting and their beliefs regarding the legality of manufacturing, distributing and purchasing counterfeit goods. |
| Sample: | 741 undergraduate and graduate students from two universities in the Midwest |
| Methodology: | Survey |
Main Findings
Participants who were more knowledgeable and concerned about the negative implications of counterfeiting were more likely to believe that the practice of making, selling and buying counterfeit goods is associated with committing a crime.
Those who viewed counterfeiting as an illegal act were less likely to knowingly purchase counterfeit apparel goods, or to know someone who previously had done so.
The authors consider the results promising in that they indicate a positive relationship between students' knowledge and concern with their purchasing behaviour. According to them, family and consumer sciences (FCS) classes provide an excellent opportunity to make students more aware of the ethical decisions and dilemmas they will encounter, including the availability of counterfeit apparel goods.
[Date Added: Dec 14, 2009 ]