IP Outreach Research > IP Use and Awareness
Reference
Title: | Patented and Generic Pharmaceutical Drugs: Perception and Prescription |
Author: | Ernest Cyril de Run and Mee-Kon Ng Felix [Universiti Malaysia Sarawak] |
Source: | International Journal of Business and Society 7, no. 2: 55-78 |
Year: | 2006 |
Details
Subject/Type: | IP Protection |
Focus: | Patents |
Country/Territory: | Malaysia |
Objective: | To study doctor perceptions of patented and generic drugs, and to determine factors that affect prescribing decisions. |
Sample: | 62 doctors in Sarawak government hospitals |
Methodology: | Questionnaire |
Main Findings
The study found that doctors have different perceptions towards patented and generic drugs. Views associated with patented drugs are: “overall quality”, “proven”, “legal”, “R&D”, “New”, and “Bigbro”.
Generic drugs are seen as: “Cheap”, “Lacking”, “Questionable”, “Similar to”, “Older”, and “Can prescribe”.
Prescribing decisions are found to be affected by several factors: “Experience”, “Past Test”, “Patient Medical”, “Patient Use & Cost”, “Policy”, “Guidelines”, “Pharmacy Policy”, “Personal & Rep”, and “Illness”.
[Date Added: Aug 18, 2008 ]