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IP Outreach Research > IP Crime

Reference

Title: Buyers' perceptions of pirated products in China 
Author: Wah-Leung Cheung and Gerard Prendergast [Hong Kong Baptist University]
Source:

Marketing Intelligence & Planning  24, no. 5: 446-462
Year: 2006

Details

Subject/Type: Counterfeiting, Piracy
Focus: Apparel and Shoes, Brands (non-deceptive counterfeits), Fashion Accessories, Film
Country/Territory: China
Objective: To investigate buyer attitudes and behaviour with respect to pirated products.
Sample: 1.152 buyers of pirated goods
Methodology: Focus groups in three cities, and "mall intercept" survey

Main Findings

Tertiary-educated males in white collar occupations are heavy purchasers of pirated video discs, attracted by their speed of publication, variety and supply. Heavy and light buyers of pirated clothing and accessories have similar demographic and attitudinal profiles, and were mainly attracted by the appearance of the product. Both product categories were rated less positively on their ethical and legal dimensions, and on after-sales service.

[Date Added: Aug 12, 2008 ]

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