IP Outreach in Practice > IP Crime
Overview
Organizer: | Business Software Alliance (BSA) |
Country/Territory: | United States of America |
Language: | English |
Focus: | Software Piracy |
Outreach Tools: | Campaign, Case Studies, Films / Videos, Helpline / Hotline, Social media, Website |
Target Audience: | Consumers, General Public, Retailers |
Details
"To Catch A Pirate" viral video (2009): a spoof of a popular news magazine broadcast to create greater awareness of software piracy and to encourage people to report the use of unauthorized software to the site NoPiracy.com; the video can be viewed on YouTube and is a parody of the popular NBC Dateline series "To Catch a Predator"
"Faces of Internet Piracy" educational anti-piracy campaign (2009); features: interviews with software pirates telling their personal stories (including their admissions of how they harmed other people and ruined their own lives); online shopping tips for software consumers
Campaign objectives: to educate pirates or potential pirates of the inherent dangers involved in participating in any form of software piracy; to dispel the common stereotype that all software pirates are inherently the same and 'recognizable'; and to teach consumers invaluable lessons from the life-altering experiences of the five pirates featured
Links
[Date Added/Updated: Mar 9, 2010]