World Intellectual Property Organization

IP Outreach in Practice > IP Crime

Overview

Organizer: Motion Picture Association of America (MPAA), City of New York (NYC)
Country/Territory: United States of America
Language: English
Focus: Film Piracy
Outreach Tools: Campaign, Helpline / Hotline, Print / Radio / TV PSAs
Target Audience: Consumers, General Public

Details

"Get the Real Picture: Don't Buy Illegal DVDs Off the Street" campaign (2007, 2008), including picture ads on bus shelters/the city's subway system; television/theatre/NYC taxi spots based on Titanic, The Sixth Sense and Happy Feet; and a hotline to report piracy

[Date Added/Updated: Dec 3, 2012]

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