IP Outreach in Practice > IP Crime
|Organizer:||Federation Against Software Theft (FAST), Investors in Software (IiS)|
|Outreach Tools:||Brochures / Guides, Events, Films / Videos, Newsletters, Social media, Training, Website|
|Target Audience:||Retailers, Rightholders, SMEs|
"Stay Legal" viral campaign (2013) directed at senior management within large corporations, as well as small to medium sized business owners, who have the legal responsibility to monitor and manage software estates to ensure compliance; message: "Get control for the sake of your business"
Website: educational resources (guidance section, glossary, FAQs), e-Newsletter, "report piracy" feature
Free seminars and workshops
[Date Added/Updated: Aug 2, 2013]