IP Outreach in Practice > IP Crime

Overview

Organizer: Zukunft Kino Marketing GmbH (ZKM)
Country/Territory: Germany
Language: German
Focus: Film Piracy
Outreach Tools: Campaign, Events, Films / Videos, Media Coverage, Posters / Printed Materials, Print / Radio / TV PSAs, Spokespersons / Spokescharacters, Website
Target Audience: Consumers

Details

Campaign: "Raubkopierer sind Verbrecher - eine Initiative zum Schutz des Originals" ("Pirates are criminals - an initiative to protect the original") since 2003

Events: Info Tour "Raubkopierer können sich nicht verstecken" ("Pirates cannot hide") (2006), "Knast on Tour" ("Prison on Tour") (2004-2006)

Website content: "Alles was Recht ist" ("all that is illegal/legal"), Q&A

[Date Added/Updated: Nov 23, 2012]