IP Outreach in Practice > IP Crime
|Organizer:||South African Federation against Copyright Theft (SAFACT)|
|Focus:||Film Piracy, General Piracy, Music Piracy, Software Piracy|
|Outreach Tools:||Campaign, Helpline / Hotline, Media Coverage, Newsletters, Posters / Printed Materials, Print / Radio / TV PSAs, Spokespersons / Spokescharacters, TV / Radio Programs, Website|
|Target Audience:||Consumers, General Public|
"Be Your Own, Buy Your Own" campaign that encourages South African consumers to respect copyright
Anti DVD piracy public service announcements (2009; in cooperation with Stepping Stones Pictures, Zoopy and Next Video) featuring Kenneth Nkosi and Rapulana Seiphemo, who co-wrote, star in and co-own the popular South African movie "White Wedding"; Nkosi and Seiphemo make the point that people buying pirated DVDs are effectively stealing from them and harm not only their business but also the local film industry
Campaigns: "Fake Fakes" (launched in 2006), involving the sale of DVDs containing anti-piracy messages disguised as new release films such as "Tsotsi" at flea markets; "Crime Sucks"(launched in 2005): "Stop Piracy, Stop Crime"
Slogans: "We've won democracy. Now let's defend the rule of law"; "If it's pirated, it's theft"
Leaflet: "Put the brakes on fakes" (in cooperation with SARS customs)
"Do you copy?" newsletter
Piracy reporting services
[Date Added/Updated: Feb 21, 2014]