IP Outreach in Practice > IP Crime

Overview

Organizer: Business Action to Stop Counterfeiting and Piracy (BASCAP)
Country/Territory: International
Language: English
Focus: General Counterfeits, General Piracy
Outreach Tools: Posters / Printed Materials, Website
Target Audience: Consumers

Details

"Buy Real. Fakes Cost More" anti-fakes campaign to help consumers understand that what may seem like harmless purchases are not so harmless, and that some counterfeit products are a real threat to health and safety, jobs and the economy

[Date Added/Updated: Mar 27, 2014]