IP Outreach in Practice > IP Crime


Organizer: HIP Alliance (Singapore)
Country/Territory: Singapore
Language: English
Focus: Copyright, General Piracy
Outreach Tools: Awards / Scholarships / Grants, Brochures / Guides, Campaign, Clubs, Competitions, Events, Media Coverage, Posters / Printed Materials, Print / Radio / TV PSAs, School Visits, Social media, Spokespersons / Spokescharacters, Website
Target Audience: General Public, Kids / Tweens / Teens, Parents, School Teachers, University Students


Flagship public outreach initiative based on a collaborative effort between the consumers, the private and the public sectors; aims to develop an IP-savvy nation by raising public awareness and respect for IP with the support of like-minded partners

IP Expedition (2013-2014): 30-minute interactive skit on copyright for schools/primary school students

[Date Added/Updated: Aug 2, 2013]