IP Outreach in Practice > IP Crime
Overview
Organizer: | Harper’s Bazaar Anticounterfeiting Alliance |
Country/Territory: | United States of America |
Language: | English |
Focus: | Apparel Counterfeits, General Counterfeits |
Outreach Tools: | Campaign, Competitions, Events, Films / Videos, Media Coverage, Social media, Website |
Target Audience: | Consumers |
Details
Campaign: Fakes are never in Fashion™; objective: to expose the criminal activities connected to the sale of counterfeit luxury goods—child labor, drug trafficking, and even terrorism
"Faux Fragrances Are Never In Fashion" ads (2010)
Competitions: "Fake to Fabulous", "Fakes are never in Fashion" T-shirt design contest
Annual „Luxury Report” editorial investigations exposing the atrocities of the fake trade and focusing on the significance of purchasing authentic luxury products: "The Fight against Faux Fragrances" (2010), “The Fight against Fakes” (2009); “The Fake Trade” (2008), “The Fake Trade: Wanted for Stealing Childhoods” (2007); “The Human Cost of Fakes” (2006); “If you buy one of these fake bags, you are supporting child labor, organized crime, even terrorism...Bazaar investigates" (2005)
Blog
Event: annual anti-counterfeiting summit
Links
http://fakesareneverinfashion.wordpress.com/
https://twitter.com/NeverFakes
[Date Added/Updated: Nov 22, 2012]