IP Outreach in Practice > IP Crime

Overview:
Organizer:	International Trademark Association (INTA)
Country/Territory:	United States of America
Language:	English
Focus:	General Counterfeits
Outreach Tools:	Curriculum Materials, Events, Films / Videos, School Visits, Web 2.0 Tools, Website
Target Audience:	Consumers, Kids / Tweens / Teens

Details:
"Unreal" campaign (2012), an integrated awareness initiative which aims to educate teens about the value of trademarks and the negative effects of counterfeiting

Links:
https://www.facebook.com/unrealcampaign http://twitter.com/UnrealCampaign http://unrealcampaign.com/ http://www.inta.org/ http://www.inta.org/Advocacy/Pages/UnrealCampaign.aspx http://www.youtube.com/user/unrealcampaign

[Date Added/Updated: Aug 21, 2012]