IP Outreach in Practice > IP Crime
Overview
Organizer: | International Trademark Association (INTA) |
Country/Territory: | United States of America |
Language: | English |
Focus: | General Counterfeits |
Outreach Tools: | Curriculum Materials, Events, Films / Videos, School Visits, Social media, Website |
Target Audience: | Consumers, Kids / Tweens / Teens |
Details
"Unreal" campaign (2012/2013), an integrated awareness initiative which aims to educate teens about the value of trademarks and the negative effects of counterfeiting
Links
https://www.facebook.com/unrealcampaign
http://twitter.com/UnrealCampaign
[Date Added/Updated: Nov 8, 2013]