World Intellectual Property Organization

IP Outreach in Practice > IP Crime

Overview

Organizer: International Trademark Association (INTA)
Country/Territory: United States of America
Language: English
Focus: General Counterfeits
Outreach Tools: Curriculum Materials, Events, Films / Videos, School Visits, Social media, Website
Target Audience: Consumers, Kids / Tweens / Teens

Details

"Unreal" campaign (2012/2013), an integrated awareness initiative which aims to educate teens about the value of trademarks and the negative effects of counterfeiting

[Date Added/Updated: Nov 8, 2013]

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