World Intellectual Property Organization

IP Outreach in Practice > IP Creation


Organizer: Intellectual Property Office (IPO)
Country/Territory: United Kingdom
Language: English
Focus: Creativity, Design, Innovation, Inventions, Technology
Outreach Tools: Awards / Scholarships / Grants, Competitions, Curriculum Materials, Exhibitions, Films / Videos, Interactive Games, Newsletters, School Visits, Social media, Spokespersons / Spokescharacters, Website
Target Audience: Kids / Tweens / Teens, School Teachers


"Cracking Ideas" project: uses a combination of specific lesson plans, teaching resources and a dedicated website ( to encourage innovation and creativity among pupils in the 5-7, 7-11, 11-14, 14-16 and 18+ age groups

Spokescharacters: Wallace & Gromit

Teaching resources covering 5-18+ age groups; provide clearly structured curriculum-linked sessions to help explain and explore IP with students across a range of subjects

Annual "Cracking Ideas" competition; an innovation and creativity competition for young people aged 4 – 16 years old

[Date Added/Updated: Nov 24, 2015]

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