World Intellectual Property Organization

IP Outreach in Practice > IP Creation


Organizer: UK Intellectual Property Office (UK-IPO)
Country/Territory: United Kingdom
Language: English
Focus: Creativity, Design, Innovation, Inventions, Technology
Outreach Tools: Awards / Scholarships / Grants, Competitions, Curriculum Materials, Exhibitions, Films / Videos, Interactive Games, Newsletters, School Visits, Social media, Spokespersons / Spokescharacters, Website
Target Audience: Kids / Tweens / Teens, School Teachers


"Cracking Ideas" project: uses a combination of specific lesson plans, teaching resources and a dedicated website ( to encourage innovation and creativity among pupils in the 4-7, 8-11 and 12-16 age groups

Spokescharacters: Wallace & Gromit

Learning resources: activity packs, innovation packs, "My IP" booklet

Creative competitions: annual "Cracking Ideas" competition

Interactive games, challenges and lesson plans: Sprocket Rocket (Help Wallace & Gromit collect cogs to fix their ship and fly to the moon! You'll need creative skills and some madcap ideas to constantly reinvent your rocket and overcome obstacles along the way!); Invention Suspension (Wallace is working a top secret new contraption, but it needs a few finishing touches; can you help Gromit collect the missing pieces and complete their latest work of genius?). A wide variety of fun challenges to complete and a learning zone consisting of activity packs and lesson plans.

[Date Added/Updated: Nov 8, 2013]

Explore WIPO