Planning a Public Outreach Campaign
Thorough planning increases the chances that an outreach campaign will be effective in getting the right message to the right audience, and so contribute to the desired end result. This Guide sets out the key steps involved in the planning process and gives links to further information. It covers how to:
- establish an outreach strategy with clearly defined objectives
- identify the target audience
- use research to formulate an effective message (including tips on publicly available market research)
- develop a communications program
