Anti-Piracy - Outreach Aimed at Music Fans
Keep the Music Alive Campaign
This 2004 Singaporean campaign included a dedicated website, an educational video package, as well as television and radio commercials.
Music United for Strong Internet Copyright ("Music United") Coalition
This American coalition of people and companies involved in the music-making business put together the Music United website to explain copyright laws in relation to music downloading, provide arguments against illegal downloading, provide instructions on how to uninstall p2p software and direct music lovers to legal music downloading sites. The coalition also carries out other outreach activities such as the 2005 Feed a Musician, Download Legally advertising campaign, which included poster ads placed at metro stops and sides of buildings in 11 major cities in the US.
Pro-Music
The Pro-Music website was launched in May 2003 with the objective of promoting legitimate online music services, and confronting myths regarding online music piracy. Musicians, performers, artists, record companies and retailers worldwide support this international public awareness initiative. The site includes comprehensive news and information on piracy, on-line music and copyright issues which it presents through: links to legitimate online music sites; a step-by-step guide to the music-making process; quotes by artists, the media and general public on piracy issues; and frequently asked questions regarding copyright law and online music.
Recording Academy ®
The What’s the download website is the Recording Academy’s anti-piracy educational campaign. The website lays out the different views regarding music downloading, keeps consumers up-to-date with news developments about this controversy and encourages them to download music legally.
Recording Industry Association of Japan (RIAJ)
The RIAJ’s Respect Our Music education campaign includes a dedicated website with information about how music is made and the role of copyright. The campaign also uses posters featuring popular Japanese artists. In addition, in early 2004, the RIAJ began sending millions of instant messages to users of file-sharing software who appear to be uploading music files illegally.
Recording Industry Association of New Zealand Inc (RIANZ)
The BRN>BRNT campaign aims to raising awareness on the effects of piracy on New Zealand’s music industry. The campaign uses a website, posters, animation clips, events, as well as notices on CDs and music stores to get its message across.
Sociedad Chilena del Derecho de Autor (SCD) / IFPI Chile
In 2001, the SCD and IFPI Chile launched the 2001 No mates la Música campaign to increase awareness of piracy as a punishable crime. The campaign included public service announcements broadcast on public and cable television channels, as well as multiple press conferences with reknown artists.
