World Intellectual Property Day is a great opportunity to get people interested in issues relating to intellectual property (IP). While WIPO promotes a general theme each year, it is up to you to decide how best to use the event to make a splash, or to meet your organization’s own public awareness raising goals.And whether you are an individual or an organization, don’t forget to join the World IP Day discussions on Facebook and Twitter – and to use the #worldipday hashtag in your posts.
- WIPO Guide to IP Outreach – how to use events such as World IP Day to raise public awareness.
- IP Outreach in Practice database – examples of IP outreach activities from around the world.
What can my organization do?
The following are just a few examples of activities you could undertake, depending on the message(s) you want to convey and the audience(s) you want to reach:
- Stage public performances on the World IP Day theme, with the performers delivering messages which encourage respect for creators and creativity.
- Run essay competitions for young people on themes relating to IP, innovation, piracy and counterfeiting, etc.
- Mark IP Day in schools with invention competitions to solve common problems; poster or video competitions; or presentations by inventors, authors, musicians, etc. on how IP affects them.
- Run workshops with local businesses and chambers of commerce on how small- and medium-sized enterprises can benefit from using the IP system.
- Involve the media. Work with local newspapers to publish editorials and articles on IP-related themes. Get in touch with radio and television stations to broadcast discussion programs about how to promote and protect creativity and innovation.
- Hold seminars in universities to build awareness of IP and its benefits among students, faculty and researchers, or organize an online webinar.
- Mount exhibitions at shopping malls, showing how consumers benefit from IP (for example, showcasing how trustworthy trademarks can ensure consumer confidence, or how pirated or counterfeit goods can cause problems for consumers).
- Hold public debates on hot IP issues.
- Involve science and art museums, with presentations explaining the link between the exhibitions, innovation and IP, or mount an exhibition presenting local traditional knowledge and its modern application.
- Work with local inventors' associations or designers to announce invention or design awards.
- Celebrate works of a notable inventor, artist, designer, entrepreneur, etc.
- Run workshops to inform specific users or potential users of the IP rights system – artists, performers, photographers, musicians, inventors, entrepreneurs, etc. – of the rights provided by the IP system and the services available.
- Create locally-focused IP Day publicity materials, such as posters, brochures, broadcast spots, targeted at specific audiences.
- Have an "open doors" day in the local IP or copyright office.
- Hang an IP Day banner at the IP or copyright office, or other buildings.
- Create a website containing general information about IP, case studies, videos, IP Day activities, quizzes, voting, etc.
- Promote your IP Day activities through social media using the #worldipday hash tag.
- Find a spokesperson or create a spokes-character.
- Produce interviews, videos, podcasts, etc. featuring artists, authors, and inventors talking about their work and how it relates to IP.
- Release studies, statistical data, surveys, etc. about the impact of innovation, the damage of counterfeiting and piracy, attitudes towards innovation, etc.
- Set up booths in the street, at airports, etc., informing the public about IP and the role it plays in their daily lives.
- Distribute IP Day promotion materials (bookmarks, postcards, bags, mouse pads, etc.).
- Organize a free IP consultation or Q&A session with local law firm or academic institution for people interested in learning about the best ways to protect their IP.
- Prepare a networking event for IP professionals or an award ceremony for those playing an important role in IP.
- Launch a social media campaign encouraging budding and established inventors/creators to, for example, share their experiences of the IP system or their hopes for the system’s future (via traditional blog posts, video blog entries, etc.).
- Run a photo competition in line with the main theme in order to highlight creativity and the working of copyright in practice.