Digital Creativity: Culture Reimagined
Every April 26, we celebrate World Intellectual Property Day to learn about the role that intellectual property rights (patents, trademarks, industrial designs, copyright) play in encouraging innovation and creativity.
This year, we are exploring the future of culture in the digital age: how we create it, how we access it, how we finance it. We will look into how a balanced and flexible intellectual property system helps ensure that those working in the creative sector and artists themselves are properly paid for their work, so they can keep creating.
Sunrise in Caracas, a writer awakens, inspired, and reaches for her tablet. Her idea lands with her collaborator in London, rehearsing in a West End theatre. Words, images, plot-lines and dialogue flash back and forth. A treatment for a new series – a global pandemic, drug cartels, high level corruption – hits the inbox of a Hollywood showrunner, who calls contacts in Dubai, Mumbai, Beijing and Berlin. Deals are cut, funds secured, distribution channels agreed.
Shooting begins: Outside scenes in Ouarzazate, interiors in Brooklyn, special effects from Bangkok. A soundtrack is added: a sizzling gumbo of rhythms from Rio and horns from Lagos, with a topping of Prague strings. The theme tune goes viral as fans stream the show on screens of every size, in every corner of the globe...
Films, TV, music, books, art, video-games –cultural works, in short– have long crossed borders. But the WiFi era is transforming how consumable culture is created, distributed and enjoyed in markets that are expanding far beyond national boundaries. Ever more accessible digital technologies have swept away physical constraints, placing a world of cross-cultural collaboration at the fingertips of every artist and creator, feeding the imagination in new ways. And with this blooming of digital creativity comes the boon to the digital consumer. We read, watch and listen to the works of countless creators across the world wherever, whenever and however we want.
Reimagining culture – how we create it, how we access it, and how we finance it – is not without challenges. And the challenge of a flexible, adaptive intellectual property system is to help ensure that the artists and creative industries in our digital universe can be properly paid for their work, so they can keep creating. So for World IP Day this year, we’re exploring some of the issues surrounding our cultural future. We’ll be talking to experts on creativity in the digital market, and to creators themselves, to find out where they think we’re heading. Join us on Facebook as the story unfolds. Season One is just starting.
Wondering what to do for World IP Day? Find out what's happening in your country.
At this unique international conference, participants explore the future evolution of the digital content market.
With digital technology at our fingertips, anyone can be a creator. Profiles of five creators that launched their careers on YouTube, and use the platform to showcase their works.
Meet “WondaGurl”, a young digital music producer whose beat made it to Canadian rapper Drake and the Grammys – via Instagram.
Digital technologies are giving long-established art forms a boost through live broadcasting of concerts, plays and other events to cinema screens around the world.
Seven patent applications showing different ways creators have used to reach their audiences, from the 19th century to the digital age.
Views from creators More on our YouTube channel
Independent British filmmaker Jesse Daniel Lawrence talks about how digital technology affects the film industry.
Gillian Tan, founder of clicknetwork.tv, a Singapore-based online TV channel, talks about how digital technology is both an opportunity and challenge for her business.
Sérgio Branco, director at the Institute for Technology and Society in Rio de Janeiro, Brazil, talks about digital culture, and the need to develop new business models and laws that benefit both creators and consumers.
Lingyi Xiong, video producer and owner of the Wah!Banana YouTube channel, talks about the role of digital technology for her as a creator and as a means of cross-cultural communication.
Mactar Silla, Founder of Senegal’s Label TV & Radio, on digital technology, African creators, and culture reimagined.
French artist, composer and president of CISAC, Jean-Michel Jarre, talks about the need to reimagine our future as artists and music consumers.
English pop singer-songwriter Imogen Heap on her Mycelia initiative which seeks to use new technologies to make the music industry fairer, more transparent and sustainable.
China is bound to become the largest movie market in the world. An evolving copyright landscape, a technological revolution and the emergence of dedicated empire builders are shaping the fortunes of this vibrant sector.
Sony Interactive Entertainment’s Ryosuke Senoguchi, and Saori Ikeda talk about the importance of intellectual property to the company and where video games are going.
Wearable tech is both a new technology trend and one of the oldest – we have been wearing functional objects ever since watchmakers developed portable clocks in the 16th century.
Answers to 11 frequently asked questions on how to handle copyright issues in the digital world.
Practical guides on how to manage intellectual property in the creative industries.
An interview with Fred von Lohmann, Copyright Director at Google.
In depth: The role of IP rights
- Music – Creating Value from Music: The Rights that Make it Possible
- Movies – From Script to Screen: What Role for IP?
- Publishing – The Digital Economy
- Video games – A global perspective on IP
- Broadcasting – Background brief on Protection of Broadcasting Organizations
- Poster: version 1 , version 2
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All PDF files are print-ready.
Since then, World IP Day has offered a unique opportunity each year to join with others around the globe to consider how IP contributes to the flourishing of music and the arts and to driving the technological innovation that helps shape our world.