Through its communications activities, WIPO works to promote a better understanding of the intellectual property (IP) system and of its role in stimulating creativity and innovation.
IP awareness-raising has become a priority for many Member States, which share the conviction that the more widely IP is understood and respected, the more effectively it can contribute to economic and cultural prosperity.
Working with Member States and partner organizations, WIPO seeks to communicate a better knowledge of and respect for IP. WIPO produces outreach materials tailored to specific target audiences, such as small businesses, artists, research institutions and young people. To reach this diverse public WIPO uses diverse means, from the Internet, film and the press to events, seminars and publications.
- The IP Outreach Tools are an online resource, designed to assist IP offices and organizations in the practical planning and implementation of outreach campaigns. They consist of an IP Outreach Guide, an Outreach in Practice Database and a Research Database.
- The IP Advantage database is a one-stop gateway to case studies profiling the IP experiences of inventors, creators, entrepreneurs, and researchers from across the globe. It aims to promote a better understanding of how IP is created and protected, and how inventors, creators and society at large benefit from the IP system.
Publications and Films
- Free Publications. An extensive range of WIPO publications aimed at various audiences, is available free of charge.
- The E-Bookshop contains the complete catalogue of WIPO's paying publications.
- The WIPO Magazine features stories about IP and how it is used around the world.
- The WIPO YouTube channel contains creative clips and cartoons as well as documentaries and interviews featuring musicians, authors, filmmakers, inventors and entrepreneurs from around the world. Selected speeches, interviews and press conferences of the Director General are also available.
The WIPO Awards are designed to celebrate the achievements of inventors, creators, innovative enterprises, women and young people from around the world, and to help foster a culture in which innovation and creativity are encouraged at all levels. Publicity generated by the WIPO Awards also contributes to promoting a better understanding of the IP system among potential users, as well as among the general public.
World Intellectual Property Day
Each year, on April 26, WIPO joins IP offices and organizations around the world in celebrating World Intellectual Property Day. Details of the year's theme, the message from the Director General, promotional materials and reports on the activities, events and campaigns organized by Member States and Organizations are published on the website.
The WIPO Library is a specialized reference library holding some 35,000 monographs and 300 periodicals covering all aspects of IP law, as well as topics such as biotechnology, plant varieties, traditional knowledge, economics and information technology. The Library primarily supports the information needs of WIPO staff, WIPO Member States and WIPO Academy students, but is also open to external researchers (on appointment). The holdings of the Library can be consulted online.
WIPO Customer Service Center
The WIPO Customer Service Center responds to general questions on IP and WIPO, and also serves to receive feedback and suggestions. In addition, it helps channeling enquiries to the appropriate WIPO information service or individual experts. The Center can be contacted by telephone or e-mail.