A campaign was developed based on the idea of the Honor Intellectual Property (HIP) Alliance under the Intellectual Property Office, with the motto "Live for Real". It invites people to respect copyright in the workplace and informs that piracy will kill creativity.
In a partnership with UNESCO, the Colombian National Copyright Office launched two initiatives to promote the protection of copyright and neighbouring rights and to create awareness against piracy.
The first initiative consisted of the elaboration of pedagogical content designed specifically for schoolchildren. Seven thousand copies of the book 'Imaginative Professions' were printed and distributed to Colombian schools and used as educational material for class discussion.
The second initiative was a significant awareness-raising campaign, for the general public, through the display of posters throughout the Bogotá public transport network. Quino's most popular cartoon character: Mafalda, was used to transmit a message that promotes the civic value of respect for copyright and the fight against piracy.
The Australian Federation Against Copyright Theft launched in 2004 an awareness campaign which included an anti-piracy trailer shown in cinemas with the slogan "Movie Piracy -Its a crime - Dont buy into it".
In April 2006, the National Film Development Corporation was commissioned to make spots with film stars for an anti-piracy campaign to be aired on television. In addition, the Public Service Broadcasting Trust has been asked to make a film on piracy.
Hong Kong SAR, China
The No Fakes Campaign was set up in 1998, through cooperation between trade associations and the Hong Kong Customs and Excise Department, to boost a sense of pride among shop owners who can display special sings to indicate that they sell genuine goods.
In 2004 the Netherlands SURF and the United Kingdom Joint Information Systems Committee jointly launched an awareness campaign aimed at educating those working in higher education with regard to copyright issues related to online information. It created a toolkit to draw up copyright agreements, it supports universities in formulating copyright policies, it develops an international knowledge bank, launched a "Know your Rights" campaign and analyzed the free availability of scientific information over the Internet.
In 2004, the Subcommittee Against Intellectual Property Infringement, attached to the National Integrated Tax and Customs Administration Service (SENIAT), launched a traveling exhibition of pirated products. This exhibition aimed at enabling consumers, businesses and organizations to detect counterfeit products and to alert them of the disadvantages of purchasing pirated products. Besides, its purpose is to coordinate the efforts of the private and public sectors through administrative reforms in relation to customs and tax controls, the information process and judicial harmonization.
IFPI international campaign helps parents guide children about music on the Internet. Music sector backs new guide on safe and legal music downloading, as research shows that only 1 in 10 parents understand downloading.
Business Software Alliance launches Play It Cyber Safe education program against cybercrime.
Young People, Music, and the Internet A guide for parents about P2P, file sharing, and the Internet.
A campaign of the private sector focuses on the importance of cultural industries in ensuring cultural diversity, by using materials and activities especially targeted towards school children to teach them about copyright. The Ministry of Culture has also launched a kiosk to increase awareness about copyright protection.
Secondary school students launched a campaign whereby pirated VCDs and DVDs were collected from the public and exchanged for pre-paid mobile phone cards. This campaign was part of a program to encourage young people to come up with ideas that make a difference in their community and is part of a wider educational campaign and constitutes the first anti-piracy initiative to be undertaken by students in conjunction with the private sector.
During the conference, the city announced two new initiatives to support New York's creative sector. (April 4, 2006)